These are the educational objectives and topics we will cover during this important income producing audio CD:
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I can guarantee you have never looked at your fees in the way I am going to teach you. It will give you a new perspective on what fees patients are particular about, which fees are less price sensitive with consumers, and fee structures for optimal practice growth. This will be a very frank discussion on an important subject that can make or break your practice. So many dentists that I consult with, when I first meet them, they are only producing $25-50,000 a month, which is far below most dentists capabilities and potential.
Here is some of what you will learn:
Which fees are consumer sensitive? How do I justify my fees to patients? Should I? How do I make my fees affordable to patients? How do I set my fees? Should I raise my fees? How often? Should all fees be raised the same percentages or should certain fees be more contained or go higher than other categories of fees? What is right response to patients that think my fees are too high? When should I reduce my fees? Who should talk to the patient about fees, the doctor or the staff? How do I determine my fees, is there any rhyme or reason to it?
One hour whitening has been the rage with consumers. People want this service and come to your office. You perform one hour whitening on the patient, you give them the mirror, and you and the patient are both looking for that POP! but instead you both are many times disappointed. Why aren't the teeth whiter? What did you do wrong? Is it the light, the gel, your technique? Does the light work? Does the gel work? Am I using the right kind of bleaching gel?
Let's say the whitening does look good. Now the patient goes home and comes back after 3 days and the teeth are back to original shade. How and why did that happen?
Does the bleaching light really work or does it not Which is the best bleaching light on the market The one simple secret to get the best possible one hour whitening result you have ever seen How to pre-treat the case to eliminate sensitivity once and for all in all whitening cases Presenting whitening options to the patient and what will work best for individual patients Using an informed consent to help motivate the patient to go ahead with whitening Fees for whitening procedures to make sure it is one of the most profitable procedures you do How to keep the teeth white for years to come
This is one of the most important procedures you can implement into your office and you should do this immediately. Oral cancer is one of the few cancers that have gone up in the last 30 years according to the American Cancer Society. My friends, we are on the front lines of oral cancer detection and we need to bring this devastating cancer rate down fast. Do you do an oral cancer screening in your office? You probably don't and you will find out what I mean on this CD.
The difference between an examination and a screening How to implement a quick and easy screening into your office Which patients should have the screening and how often - this will surprise you! Who should do the screening in your office How to offer an oral cancer screening to your patients Which oral cancer-screening device is right for your office? Who pays for it - the patient or will insurance pay for it? Getting your team motivated about saving lives - this is a real team builder.
During this audio CD, you will learn the most important principles in evaluating which kinds of advertising and marketing is right for your practice, from a clinical and overhead perspective. You will see how your advertising and marketing decisions are intimately related and how every choice you make needs to be translated into actual real production and a positive ROI.
Some new very low cost ways to get a lot of new patients What kind of new patients do you want? How to decide which new patients to keep and which new patients you want to go somewhere else How much is a new patient worth? This will surprise you! The first new patient phone call is your front office sending new patients away? (The answer is yes.) Here is how to quickly fix this very common mistake made in just about every single dental office Which dental procedures do new and current patients want? They will flock to your office if you are providing these services. How many new patients per month are right for your office?
On this audio CD, you will learn the most important business principles needed in managing a highly efficient, low overhead, highly productive dental office. You will see how your clinical and practice management decisions are intimately related and how every choice you make needs to be translated into actual real production and a positive ROI.
Which key role should every dentist take on in the office Which production numbers do you need to keep track of every day Do you really need an office manager or are they just a waste of money? What kind of employees do you want? How to decide which employees to keep and which employees should go somewhere else How much is a good employee worth? This will surprise you! Negotiating your way to lower overhead and increased profitability Why so many dentists waste their time in the office and how to stop this immediately in your own office How to lower your lab bill while increasing your quality - this by itself will pay for this call many times over Which dental procedures should you be offering? Key business strategies that can instantly raise your production tomorrow!
Please allow 48 hours for processing.
During this audio CD, you will see how your advertising and marketing decisions are intimately related and how every choice you make needs to be translated into actual real production and a positive ROI.
Here is some of what you will learn
Do Yellow Page ads really work? How to become the dental expert in your community Direct mail options and discounted coupons useful or outdated? The best and most cost effective nearly instant website for your dental practice Stay away from these marketing scams or you will lose your pants Referral services are they worth the money? General or service specific marketing which will bring you the kind of patients you want? Internet marketing options for your practice is the time here?
This audio CD will include totally new, updated, and very specific information that will give you and your entire team the proper perspective on how to systematically interview patients to see if they are ready to go ahead with comprehensive dentistry. If you understand these concepts, you can take your practice to the next level and this will help you eliminate the most common mistakes that thousands of dental offices will make every day when they talk to patients.
