| Big Case Acceptance Success!
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Implants, Veneers, Crown and Bridge – I Can Do Them, Why Don’t My Patients Accept My Recommendations?
Let’s face it – you have the clinical skills to do a nice ten unit veneer case, you can restore a mouth with implants, you certainly can do quadrants of crowns and perform comprehensive dentistry on patients. Have your practice management skills kept pace with your clinical skills? The sad reality for most dentists is that they have not. You know what you can do for patients – you can give them a great looking smile with wonderful occlusion. Your implant treatment plan will rid them of that partial or full denture forever. You know it, the patient knows it – so why isn’t the patient going ahead with treatment?
I speak to thousands of dentists a year and this is their single biggest frustration. We have all been taught that once we have improved our clinical skills, the patients will follow and pay for treatment. You know it now – nothing could be further from the truth!
Patients don’t care about your clinical skills – they pretty much assume that all dentists have the clinical skills to give them the smile they want. The truth is that patients have no way to judge your clinical skills – they know just one thing, how you treat them as people.
"Dr. Louis Malcmacher is a real world dentist. He is a successful dentist who walks the talk. He is a practicing dentist who can relate to the everyday issues and concerns you have running a practice. He is high energy and very high on sincerity and sharing his knowledge and success. If you are looking for a coach who understands...I strongly recommend Dr. Malcmacher." - Sally McKenzie, CEO McKenzie Management
This powerful and authoritative 8 audio CD set will finally give you the essential tools you need to present and gain big case treatment acceptance. Dr. Malcmacher’s clear, honest, and very practical advice and guidelines will give you the knowledge and confidence to properly lead highly motivated patients into comprehensive care with no stress on you or your dental team and most importantly, lead your dental team to creating a highly productive dental practice. Your patients will be totally motivated after your apply the principles you will learn on how to have the office of your dreams through big case treatment acceptance.
Topics covered include outstanding communication, effective leadership, planting seeds in the patients mind, how to make big cases affordable, connecting quickly and easily with patients, getting the patient to be ready for comprehensive care, and how to finally achieve a stress free, highly profitable, and fun dental practice. Spending money on marketing and advertising to get a lot of new patients is futile until you build a great dental team and know how to motivate patients to accept bigger treatment plans and complete care. If you can’t get these new patients to go ahead with treatment, then they and you will be stressed, frustrated, and upset at yourself and them. Become the leader you were meant to be and build the best practice ever!
What would your dental practice be like if you could add a two to three complete care cases a month to your production?
The dollar amounts of treatment plans in dentistry has risen quite a bit in the past few years. It is routine for you to present a $1-2000 treatment plan to patients – that is an endo and a crown. A one tooth implant is $3000. Where dentists get stuck is in developing and presenting a $3500+ case to patients and most dentists won’t even try to go for the $10,000-$30,000 case because they have no idea how to talk to patients about that kind of money. Or worse, dentists think they can present a big treatment plan the same way they present their every day treatment plans.
You will learn:
- The truth about case presentation and why most dentists do it backwards
- The absolute right time to present complete care to patients – act immediately when you recognize these signals the patient is sending out to you
- Priming the pipeline of comprehensive care patients – start today and this will pay off for years to come
- Are you leading patients or following patients? Time for the dentist to lead!
- The one big secret to stress free big case presentation you need to know before you open you talk to any patient about their treatment
- The easiest and simplest way to determine if now is the right time for the patient to go ahead with comprehensive care
- The simple step by step process that patients must go through before they will accept your comprehensive care recommendations
- Why a $2000 case presentation is so different than a $30,000 case presentation
- Learn how to apply these powerful psychological tools that motivate patients not only to accept more comprehensive dental treatment than ever before but then also refer other patients who want the same kind of care
- And much more!
"Dr. Louis Malcmacher is an internationally knowl lecturer and author known for his comprehensive and entertaining style. Doesn't it make sense to follow the advice of a real, "in the trenches", dentist like Dr. Malcmacher?" - Dr Woody Oakes
You need to understand something about your patients:
If your patients are going to spend big money with you, they need to feel different than the way you make most of your patients feel. Big case treatment acceptance success is a completely different dynamic – that is what those few dentists who do big cases understand. The great thing here is that patients who go ahead with esthetic, implant and comprehensive care are predictable – even more predictable than your everyday patients.
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